The curvature of the consumers for the utilization of athletic apparels such as athletic jackets, t-shirts, pullovers and sweat shirts as a smart outdoor casual wear certainly showcases the underlying potential of the market in the present and in the near future. Throughout the period 2005-2007, the per capita consumer expenditure on athletic apparel in america has showcased an assorted performance over the years. The per capita expenditure on athletic apparel in 2006 declined by 3.8%.
The Athletic footwear market has witnessed a strong demand for female tennis shoes, especially in the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 that more than ~ million individuals the US participated in jogging and running, to remain healthy and lead an active lifestyle.
The athletic footwear in the US comes towards the end consumers through several distribution channels, of which the sporting goods stores and also the discount stores gained popularity because the preferred medium for the acquisition of athletic footwear. In 2010, sports stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.
NIKE is the largest athletic footwear marketer in america with around ~% contribution of the total revenue of america athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the 5 best players for example NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers for example Asics and many other domestic and niche footwear marketers.
The way forward for the athletic footwear market is apt to be favorable as the preference for any healthy lifestyle gains continuous momentum among the population of america. The ladies segment continues to dominate the future athletic footwear purchases in the US with an increasing preference towards fitness and sporting activities. The private spending on the athletic footwear is projected to grow in an expected 5 year CAGR 4.5% to USD ~ million by 2015.